Our Past
Our story begins with our founder Jed who had a very simple but brilliant plan: To create the ultimate liquor store in Smith River, CA. We understand that’s a bit vague so let us clarify what we mean by the “ultimate liquor store”:
- Ultimate Pricing: Bourbon Liquor House Store offers savings of up to 70% or more over Oregon, Washington, and Idaho pricing. Combined with perfect locations, our ultimate pricing makes Bourbon Liquor House Store a valued destination for customers looking to have a great time without breaking the bank to do so. So when we say “The Party Starts Here”, we mean it!
- Ultimate Selection: We know there are tons of “discount liquor stores” out there that buy a select few items in bulk in order to keep prices low—but then there’s no selection! So at All-Star liquors and in addition to our rock bottom pricing, we pride ourselves in offering one of the largest selections of liquor this side of the Mississippi!
- Ultimate Customer Service: Looking for something in particular? Need help loading up your vehicle? Would you appreciate some help getting your items up to the counter so you can focus on finding what you want? Not a problem! At Premium Bourbon Whiskey Store, we truly LOVE our job and are only too happy to help you with answering all your questions, carrying your liquor to the counter and again to your vehicle so that the hardest thing you have to do when visiting us is: Deciding what you want!
By focusing on these three simple mandates, Jed created the Ultimate Liquor Store and we strive to live up to these high standards every single day!
Our Present….
Building upon the strong foundation of our founder, Premium Bourbon Whiskey Store continues to look for new ways to enhance the shopping experience for our valued customers and remain true to our motto: “The Party Starts Here”.
We have recently added a second location in Hilt, CA to make it even easier and more convenient for our customers to find the best selection and best prices on their favorite liquor products. Located just ½ mile from the border with Oregon (just take exit #796), you don’t need to drive any further into California to find the best prices, best selection, and the friendliest staff this side of the Mississippi!
In addition to our new location, we have also added our new Road Trip Service to help you “get the party started” sooner and with less hassle! With our Road Trip Service, you can browse for your favorite items and place them in our virtual shopping cart. Once your shopping is complete, simply make payment and then our staff will get your order all ready, labeled, and waiting for you to pick up at your convenience! No waiting, no lines, and no hassle!
Our Future
We don’t want to just settle for being the biggest and baddest independent liquor retailer in California—we are planning to become the largest online retailer as well! And you finding our site is proof positive that we’re working hard to achieve this goal and will continue to do so in the future as we add new technologies to make your shopping experience the best it can possibly be!
So take a look around our site and PLEASE: We LOVE feedback! So if you have any comments about how we can improve your shopping experience or to just ask a question, simply Contact Us and we will be sure to personally respond ASAP—if only to thank you for your suggestion!